Wednesday, October 04, 2006

How absolutely anyone can start a business right this second

Copyright 2006 M Paglia

The other day I was driving down a street in a commercial
district and noticed a moving van. Two "blue collar
workers" were busy loading office furniture in a
company-owned vehicle. It was obvious that they were
employees of this major company and I surmised they were
making about $12 per hour. I then thought about the normal
lives these men probably lived. They had to punch a
time-clock every day. If they were sick, they had to report
to a boss and get permission to stay home. They had to
depend on the company to pay them a weekly salary. They got
paid the same amount of money every week and were lucky to
get a raise every year or so. Because of being controlled
by a time clock at work, they naturally arranged their
lives in the same fashion. They came home at the same time,
ate dinner at the same time, looked forward to Friday for 2
days of rest but ended up cramming all their neglected
responsibilities from the previous week into those 2 days.

The entire human race consists of two major groups of
people: (1) Leaders and (2) Followers. Leaders have a
built-in knack to not be happy with the normal flow of
existence. Leaders are continually striving for a way out
of this rat-race because they have a human characteristic
of wanting to lead instead of follow. But a good many of
these leaders don't have a lot of money because they have
been working for an employer all their lives. They
recognize that they will never achieve the level of success
they desire working for someone else. But they can't just
leave their job and survive on their own. How could they
pay the rent? Put their children through college? Buy the
groceries? Pay Visa and Mastercard?

With all these fears sitting in the leader will often exist
as a follower because he or she doesn't believe they have a
choice. But they do! In fact, the answer is right under
their noses. Allow me to explain . . . Let's take the guy
working for the moving company that I saw when I was
driving down the street. He could offer the same service on
weekends through word-of-mouth advertising.

By placing a simple classified ad under Services Offered in
the local newspaper, he could pick up a couple jobs a month
and bring in an extra income. Or how about the lady that
just had a baby and wants to stay at home with it. Her
maternity leave from her employer, only allows her 6 weeks.
If she doesn't go back to work then she will either lose
her job, her income or both. If her husband doesn't bring
in enough money to support her and the baby she doesn't
think she has a choice. The new mother will sacrifice money
for her child. But if this lady wants to stay at home with
her child, why doesn't she start a home day-care center?
That way, she would still make money and be able to be with
her new child at the same time. Good for the child. Good
for the mother. Good for the family unit. Good for other
working mothers who can trust a "mother-run" day care
center versus a commercial one.

Plus since the day care center is in this mother's home,
she can charge 40% to 50% less than commercial day care
centers and probably make more money compared to her old
job. Too often, people who want to break out of the mold
and start their own business will seek for products and
services they know absolutely nothing about. Someone told
them they could make a lot of money doing this and doing
that. But the truth is that it will take anyone longer to
make money with a product or service that they have to
learn. In fact, this learning period could take a year or
more. The person could easily be discouraged about a small
business if it doesn't make any money by then. So, if you
are considering starting a small business; entertain the
possibility of starting one based on the skills you already
possess.

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