Create a Strong Product Funnel to Make your Sales Job Effortless

Copyright (c) 2006 UpLevel Strategies

Many clients have come to me wondering why their products
or programs don't sell. They know, without a shadow of a
doubt, that they have a great product. So why aren't people
buying it?

One of the reasons may be that you are introducing a
product that is out of your buyer's financial target.
People buy from people they know, like and trust. If they
have never heard of you before, and therefore don't have an
established trust for you, do you think they will be eager
to part with hundreds of dollars? Would you?

The best way to generate sales is to create relationships
with people. Not only can you create direct relationships,
like the ones you would create at a networking event, but
you can also create relationships through your online
communications, and such vehicles as emails, notes, blogs
and eZines. So rather than go directly for the jugular, try
creating a little rapport first. As an example, I never try
to outright "sell" my premium products.

This is where the idea of a product funnel enters. Let me
explain. If you picture a funnel, you know it's wide and
open at the top and tiny and narrow at the bottom. At the
top of the funnel is where you want to get as many
prospects in as possible. At the bottom of the funnel is
your highest price service or product. And in the middle
are in-between levels of services/products and prices. The
objective is to keep people flowing down from the top to
the bottom.

You get people into the funnel through Marketing & Sales
Activities like: Free Teleclasses, Joint Ventures, Public
Relations, Speaking, Writing Articles, Book Distribution,
eZine and Direct Sales. You keep them there by consistently
providing value.

Here is an example of a product funnel I created for one of
my clients:

Tier 4: FREE offering

eZine Free Special Report Free Monthly Teleclass
Complimentary Strategy Session

Tier 3: Offering

e-book - TeleSeminar with MP3 and PDF

Tier 2: Offering

Tele-Course 4 Weeks, Home Study Course - 2 Day Retreat

Tier 1: Offering

3 Day Retreat - Private Mentoring. This process works! I
can't tell you how many people have read my eZine Arrive!
and then called me up a few months later and told me they
loved my energy and ended up being a private client.

I had a client come to me earlier this year not
understanding why it was so hard to fill her seminars. I
took a peek at her funnel and realized that she was trying
to go from zero to $400 in her first communication. We
quickly introduced a new product funnel and almost
immediately she saw her revenue shoot up. Why? Because now
people had a natural progression through the buying process
that allowed them to "try" her out. Once they got a taste
of one of her products or programs, they regularly came
back to buy more products because she is fabulous!

At her most recent seminar, which was $400, she was able to
create an up-sell opportunity to her private coaching for
$1,000 per month. Several people bought her coaching
package and she left the seminar with thousands of extra
dollars in revenue she would have otherwise not had!

So take a look at your product funnel and see where the
gaps in pricing are. Once you create a more natural flow of
pricing you will see the results!

----------------------------------------------------
You can download a free product funnel, regular business
tips and low-cost marketing solutions, visit
http://www.uplevelstrategies.com .