Tuesday, October 10, 2006

Using Forums And Business Networks To Market Your Business

Copyright (c) 2006 Constantin Chersin
IT Pro Vision
http://www.itprovision.net/
 
Forums are a very important part of your business that many
people overlook. They are good sources of knowledge. A place
where you can show your expertise and yes there are ways to
market your business without blatant advertising.
 
Common Reasons Why People Do Not Get Involved In Forums
 
1. No time: This is a common excuse, but you only need 1 hour at
the most to spend on your favorite forums and you are done. Do
not visit too many but try to visit a couple daily
 
2. Do not allow advertising so what is the point? Soft sell is
the key. You will add your small signature and website URL to
every post. Plus you sell yourself as an expert when you answer
questions
 
3. Posts are not related to my market and business. Find the
right Forum that your market will visit
 
4. I just do not like voicing my opinion to strangers! Business
success depends on partnering and being sociable. A stranger
today can be your loyal customer tomorrow.
 
Why You Should And Must Get Involved With Forums And The Business
Community
 
1. No man or women is an island. This includes your business. Go
out there and make contact, because you never know where you
customer might be lurking.
 
2. Learning experience. You will get answers to your questions.
Knowledge is power and you will develop your business more
effectively.
 
3. You will get targeted visitors and even links to your site
-with your sig and website URL after every post. Make
interesting and informative answers to questions and people will
follow your link, and visit your site.
 
4. You will keep up with the trends and hot topics in your
business field. This is very important for your business to
progress and develop. You will be able to stay ahead of your
competition this way.
 
5. Get known as an expert in your field-answer questions
 
6. Get ideas for your next newsletter article. Originality will
keep your readership up and unsubscribe rates low. Readers love
info articles on the latest trends and market fads.
 
7. Website Sales Copy evaluation- do not do this too often but it
can be quite an eye-opener.
 
8. It does not cost you a penny!
 
Some Things Not To Do On Forums
 
1. Blatant advertising. This is a big no on forums you can do
just as well promoting with your signature and website URL at the
bottom of your post
 
2. Voicing controversial opinions: This will lead to lengthy and
time-consuming discussions, you cannot afford the time. You will
also risk making unnecessary enemies, not something to do in
business.
 
3. Getting involved in lengthy discussions
 
4. Getting off topic. Keep on topic do not ramble or tell lengthy
stories. Short stories to illustrate points are good.
 
5. Posting to topics that will not benefit your business. do not
waste your time always have the end in mind, which is to alert
more people to your website
 
6. Not targeting your forum. make sure the forum addresses topics
related to your business and market.
 
Things That You Should Do On Forums
 
1. Answer questions that you know about-help others and prove
your expertise in your field
 
2. Use your signature and website address at the end of every
post-this will encourage people to visit your site.
 
3. Limit your time to just 1 hour a day so that you do not get
carried away and spend too much time on the forums. Remember in
business time is money.
 
Forums are a fun way to promote yourself and your business. When
you follow these simple rules you will be able to have fun and
develop your business into a profitable enterprise.
 
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Constantin Chersin is an entrepreneur specializing
in software and web development. For more information
about his services and how he can help you promote your
business, please visit http://www.itprovision.net/
Constantin is also the publisher of the
free marketing newsletter "IT Pro Vision."