Top 8 Tips To Creating Great Business Cards

A business card is an important tool to help market yourservices. It's more than just a placeholder for your phonenumber and company name. It's a way to make it easier forpotential clients to find your business, refer you to others,to remember you, and to recall what you do.

1. Be Clear: Let them know what you do! If it's not clear fromthe company name, include a tag line underneath to show whatyour company can do for them.

2. Use the Tag Line: Call out your company's benefits. Don'tlist your services. Look through the yellow pages for your ad-- all your competitors do the same things as you, so list whatyou can do for clients (Lowest prices, Fastest Turnaround,Highest Quality!)

3. Use Both Sides: Double your real estate on the card byprinting on the back. It costs more but it's a greater chanceyou'll be remembered. List more service qualities, listtestimonials, or list your company's mission statement.

4. Consider a Folding Card: You can have business cards made upthat will fold open giving you an instant brochure. You'll beable to provide more information that will hit home all theadvantages your business provides.

5. Be Imaginative: Consider fun colors and interesting shapes.It doesn't have to be a black and white card. Colors might helpyou stand out when the potential client is digging through herpurse, looking for your card. Also, think about having yourbusiness card be cut into the shape of a hammer, a drill, ascrewdriver - just don't make them too large.

6. Easy to Read, Easy to See: Your contact information shouldnot be small or be hidden. It should stand out and be easy tofind. Include everything you can: phone, email, website, cellphone, address.

7. Branding: Make sure your business card has the same logo,colors, design, and font that you use on your website, on yourmagnetic signs on your trucks, and on signs outside yourbusiness. A consistent look and feel will keep your imagesbranded and memorable.

8. Keep It Handy: While it's not a tip to help you make abusiness card -- it's important. Always have cards out, readyto go, if anyone asks. It lets them know you're professionaland organized. And it's much better than writing out yourcompany name on a cocktail napkin...

About The Author: Timothy Clark is the Marketing Director forhttp://www.constructiondeal.com/showJobCategory.pub?categoryId=11&rid=19- a handy & Free online resource for matching Contractors toHomeowners who have building, remodeling, or home repairprojects.