Saturday, October 21, 2006

Subscription Overload

When I first started out online, like many 'newbies' I was
overwhelmed by the amount of free knowledge and learning that
was available just by signing up to a free newsletter or
e-course, and so that's what I did.
 
.a lot.
 
As I went about my daily surfing I took every opportunity to
subscribe to '10 Steps To This' and '7 Ways To That'
 
And what about the free downloads? It is a well known list
building technique to offer a free e-book as an incentive to
release your name and email address, and while this is a
perfectly legitimate system, what it does is add fuel to the
fire of your enthusiasm.
 
In the beginning I found all these newsletters to be a great
way to access information and find out what the next big thing
was or to get some free tips on how to improve my ad copy or
grow my list. But as time went on I began to notice a few
things.
 
Many of the lists that I belonged to started to send out very
similar content in their newsletters. I found that as soon as I
had just finished reading about why I should visit this site and
sign up for X I would have another email from another guru
advising me to do exactly the same thing.
While this did help to strengthen the message I really wasn't
interested in reading yet another 5 minute story just to be
told the same thing twice (or more).
 
Also as time went on my inbox became increasing filled with the
names of many people that I did not recognise. Clearly I had
subscribed to their newsletter at some point and for some
reason but with so many emails coming in it was hard to
remember what it was I thought I could learn from this person.
 
And as the days went by the sheer volume of emails I received
seemed to sky rocket - it can be very daunting to open up your
email client and find that you have over 100 emails waiting to
be read - Not to mention the time it takes to filter through
them all before you actually find anything of real value to
your needs.
 
Another thing I noticed is that as the number of legitimate
emails I received increased so did the amount of spam I
received.
 
Most people will tell you when you sign up with them that they
hold your privacy in a very high regard and wont share your
details with anyone, but the truth of the matter is that there
will always be people who will find a way to get your name and
email address from these lists and before you know it you are
being bombarded with ads for diet pills and Viagra and requests
from overseas to open up a bank account for someone who will
then share their millions with you - Yeah right!
 
Luckily I have quite a good email client and they have a great
spam filter and I highly recommend that you find yourself a
similar service because I'm sure we can all find better ways to
spend our time.
 
My advice to anyone finding themselves in a similar position is
to stop and take a step back before you give your details to
anyone. Yes there are a lot of very useful newsletters out
there that really can help you to move your online business
forward but instead of jumping in feet first stop and think if
this information really is right for you.
 
Think about your business and what you and it need.
 
. What kind of information do you want to have access to?
. How specific to your niche do you need that information to
be?
. Where is the best place to get that information from?
 
Then once you have those answers for yourself do a search
online and find 3 or 4 newsletters in that category that you
think could help you.
 
Your next step is then just to do a little research on the
sources/writers of that information and decide who you think
will be able to offer you the best quality.
 
If you find yourself spending half your day weeding through a
multitude of emails from names that you do not remember then
its time to clear the garden.
 
Go through and unsubscribe yourself from the lists that really
don't offer you any substance and leave yourself only with that
which will help you to propel your business forward.
 
The more specific to your field of interest the better. For
example if your business is involved in collectables and you
need to know how to build a responsive email list then do a
search for those keywords and find advice from someone who is
already working in that field and has had success in building
their own high quality list.
 
That way you'll know that the information you get will be
specific to your business and may also supply you with other
nuggets of valuable knowledge that you would not otherwise have
been privy to.
 
Happy Reading.


About The Author: The author of this article is Denise
Hamilton. Denise has had a phenomenal impact on Network
Marketing out of the UK. Discover the facts about how to
generate real success online for free at
http://www.HomeWorkersReview.com